Loading Time refers to the time a Visitor have to wait until your page is completely loaded. On an average, the loading time is 3sec or sec. Website speed and loading time plays a key role in Search Engine (SEO) ranking. In 2010, Google announced that Page speed would impact on your website ranking. Actually, Google Compares your site with your competitors on a specific segment whether you are the fastest and attributes some bonus points too. But this is not unilateral, it takes the country, device and network in account. Sometimes a slow page load is penalized by Search Engines which results an impact on your ranking, both in mobile and desktop devices. Google is constantly modifying its algorithm to sort sites based on keyword relevancy and while keywords and backlinks always have more share in terms of weight, more and more seemingly minor factors are taken into account. You might wonder what at all it has to do with search rankings that influence your position with Google.
What to Do to Improve Website Speed
If you want to improve website speed, there are a couple of steps to be taken. First, you need to measure your website speed – otherwise how do you know it’s slow?
1. Measure Load Times
In order to measure load times, you need a good tool. Pingdom Page Load Time tool and Google Analytics Site Speed reports gives a good idea of your site’s general performance. WebPageTest is a more advanced tool because it allows to test your site in different browsers and spot slow areas on your site.
2. Move to a Faster Server
One of the obvious reasons a site is slow is that the server you are hosting it on is slow. The reasons here could be numerous – from a web hosting provider that lacks the capacity to offer fast servers, to the type of your hosting account.
The easier solution here is to upgrade your account. For instance, if you have a large site with many pages and frequent database reads/writes and you are still using a shared account, then no provider to Earth can offer the speed you need. In this case, if you are happy with the provider per sec, your solution is to upgrade from a shared account to VPS (Virtual Private Server) or even to a dedicated server. The costs for VPS or a dedicated server a month are much higher than what you are paying for your shared account but if your site is making you money (or at least has the potential to), the problem with website speed is literally killing your business.
On the other hand, if your web hosting provider is not good even if you upgrade your account, this won’t solve your problem. The only thing you can do is migrate your sites to a good web hosting provider. Here is a list of some of the best web hosting providers for you to choose from.
3. Optimize Your Site’s Code and Images
Your server might be fast but if your site itself is slow, you will still experience speed issues. If your code and images are not optimized for fast loading, you won’t see speed improvements till you fix them. This task could take a very, very long time, especially if your code and images are bloated but you’ve got to do it.
Website speed is not a factor with huge importance for search engine rankings, though it does count. The bigger problem with slow sites is that they are not user–friendly, which in turn kills conversions. If you don’t want to lose money because of the speed issues of your site, take the time to fix them – it will pay in the long run.