Social Media Analytics is the process of gathering data from Blogs and social media websites to get more information to drive business decisions and increased customer sentiment in order to support marketing and customer service activities. The first step in a social media analytics is to determine the business goals to gather the data and to analyse.
Social Media analytics is a part of Social Analytics also called as social media listening/monitoring/Intelligence which include social media channels, blogs, forums, image sharing sites, video sharing sites, aggregators, classifieds, complaints, Q&A, reviews and others.
It is commonly used in different approaches on business decisions, marketing, customer service, reputation Management, sales and others. Social media and its analytics is important to understand social data related to particular brands when we need.The success may varies from one company to another company on using Social Media Marketing Analytics tools.